FIN TECH
UPDATES
Ecommerce Customers' Tech Solutions for Their Pain Points
Like how mobile devices have replaced desktops, online shopping is poised to take over the retail industry. In the next five years, e-commerce will double to 22% of all retail sales worldwide, predicts Statista. Although some customer pain concerns are putting a brake on e-galloping commerce’s growth horse and preventing it from reaching the peak of retail Everest, the actual promise of online retail is more substantial than this.
What are the challenges for online shoppers?
Customer pain points are all the issues and unanswered questions that prohibit a flawless and positive buying experience in the context of e-commerce stores.
Customers frequently complain about poor loading times, lengthy payment procedures, lack of preferred payment choices, a restricted selection of products and purchasing alternatives, security and privacy concerns, and other issues.
Here, we’ve chosen the top five complaints and the technological solutions that can help.
Time-Consuming Checkout
Most online customers have a short attention span and very little patience, so a slow checkout will inevitably cause them to leave the store. The rate of cart abandonment increases as the checkout procedure takes longer.
Fortunately, prominent retailers like Amazon, eBay, Etsy, Alibaba, and many more use tried-and-true strategies to overcome this problem. We list a few of these measures below.
- Use of the autocomplete feature and a smaller form size will encourage customers to enter less.
- Make sure mobile devices load pages more quickly.
- Make sure your e-commerce platform enables users to bookmark their preferred choices for later.
- Make sure to give social login and guest checkout to complete formalities fast.
- For clients, include a wishlist option so they can skip browsing the next time.
Inability to cross-sell and up-sell
The inability to upsell and crossell is a major problem for the majority of online retailers. Although there are several opportunities for up-selling and cross-selling during a buyer’s journey, the most important thing is to seize those opportunities when they arise. You are mistaken if you believe that clients detest cross- and up-selling. Offering customers choices they are more likely to take advantage of can boost customer satisfaction and drive company conversion.
- You can find possibilities for cross-selling and up-selling by using high-quality ad agency software.
- An automated cross-selling pop-up is an option. Here, a clever recommendation engine can work well.
- When recommending things, be sure to take the buyer’s context into account. After buying a smartphone, for instance, you may suggest a cover, screen, and accessories.
- To increase business conversion, encourage upselling and cross-selling via rewards points, savings, and exclusive deals.
Personalized shopping experience is lacking
We have discussed how to address consumer pain concerns in a tailored way in the majority of the points raised above. More than merely intelligent product recommendations and specialized support communications are available with a personalised shopping experience.
You shouldn’t leave any alternatives unexplored in order to guarantee a tailored purchasing experience, much as digital storytelling aids firms in developing individualised interactions with their target clients. Here are a few tech-driven strategies for providing customers with tailored shopping experiences.
- To make sure clients receive recommendations they are more likely to enjoy, use a smart product recommendation engine powered by machine learning.
- Utilize customer information from many internet footprints to make the best product suggestions.
- To ensure that clients have a pleasant shopping experience, use a tailored shopping assistant.
Gotta Sum It Up
E-commerce businesses cannot disregard the need to solve client pain concerns. While e-commerce gives even small businesses an equal chance to compete, providing a simple, easy, and intelligent buying experience has also emerged as the industry standard for online retailers. E-commerce businesses can eliminate these problems by using a variety of technology options. Only a few of these technologically advanced options were covered above.